CACTUS STORE
Jan 12, 2024
This project reimagines the digital presence of a local cactus store, enhancing the user experience while preserving the brand's unique personality. The redesign focuses on intuitive navigation, clear information hierarchy, and a visually engaging interface that aligns with the store’s eclectic, plant-focused ethos. By improving accessibility, refining typography, and integrating high-quality imagery, the website now offers a seamless browsing experience for users looking to explore gardens, adopt plants, or purchase curated botanical items. The design balances aesthetics and functionality, ensuring that users can effortlessly engage with the store’s offerings while immersing themselves in its storytelling.
This project was a valuable learning experience in designing for niche retail brands. Understanding how to blend brand identity with UX best practices helped me refine my approach to creating engaging, conversion-driven digital experiences while maintaining a store’s authentic voice.