Netflix Ads
Jan 12, 2023
The Pause on Ads feature introduces a seamless advertising experience by displaying an Ad card when a user pauses video playback. This non-intrusive approach ensures that users remain in control of their viewing experience while providing an opportunity for brands to engage with them in a non-disruptive manner. Unlike traditional ads, which interrupt content, this feature appears only when the viewer has already paused the video, making it a more natural and user-friendly integration.
From a UX perspective, Pause on Ads strikes a balance between user experience and business value. Users benefit from an unobtrusive ad format they can easily dismiss, while businesses gain a new avenue for engagement without disrupting content consumption. This implementation enhances the streaming experience by keeping it uninterrupted while maximizing ad visibility in a way that feels organic and user-controlled.